My personal opinions:
You pay a premium for heat geek but they do design the system well and will get a better SCOP than a bog standard installation. Whether you think that premium is worth paying (lower bills over time) is obviously a personal choice.
Octopus are much more down the 'cheap standard install' end of the spectrum.
Do get several quotes and look in particular at things like the assumptions they make about heat loss, required flow temperature and design SCOP. You want a SCOP of at least 3, ideally 4 or more (mine was 2.5 ☹️).
Don't believe anything about "high temperature heat pumps". Heat pumps are most efficient with lower flow temperatures and are thus a good match to underfloor heating. You should not zone your heating, the nest stuff thus should be removed, and instead the heat pump run low and slow with appropriate flow rates to get the desired temperature in all areas. Often you'll need the radiators upgraded with double panel or larger rads to get the desired temperature.
Have a look at some of the heat geek videos on YouTube.
Air to air heat pumps seem to be cheaper to run than air to water and you have the aircon benefit, but they're not eligible for the grant.
Be prepared for a much bigger electricity bill in winter (ours is about £200-250 a month) but almost nothing in the summer (49kWh for hot water only in May 2024 for example). Overall our annual running costs are similar to our previous oil boiler.
You'll probably need to change tariff for the winter, we were on Agile last winter and it worked very well. You are unlikely to have enough battery storage for a heat pump and the home in winter so hence the different tariff.