Vestas Yes, "don't be evil" disappeared long ago.
Android phones appeared in 2008 along with the iPhone, before that Nokia was king.
I started developing android apps in 2011 and the first app I worked on involved a map. At that time Google maps was free. I got a free API key and started developing on the assumption that maps would be free forever. Then in 2015 Google decided to make maps a subscription service. Most people are surprised to learn Google maps is a subscription service, because Google charges app developers not the end users.
https://mapsplatform.google.com/pricing/#pay-as-you-go
An app gets 10k free calls per month, then the charges kick in. I had about 100 people using my app and was well below the 10k limit. But an app with 1,000 users who use it 2 or 3 times a week will be hitting the free limit. And that can suddenly happen when an app goes viral, a sudden surge of popularity and the developer gets a big bill.
Google's answer is in-app advertising or subscriptions. I wasn't happy with those options, so I unpublished the app. That removes the listing from the Play Store, but still allows existing users to get updates. The app still exists and I have 8 active users left. Haven't done any updates since 2017. Four year's of work largely wasted because someone decided to charge for something that was free.
Eleven years later it has totally backfired, Google hardly makes any income from maps subscriptions. All the major fitness and tracking apps use their own maps, even what3words. Major web sites like The Ramblers use Open Street Map because Google is too expensive.
Recounting because of the parallel with what GE are doing. Their subscription based service is doomed. History will always repeat itself.