Start with the panels. A large part of the cost is installation, eg scaffolding, rather than the cost of the panels themselves. Best advice is to go for as many panels as will physically fit on your roof - you can't have too many panels. Panels have a life of about 25 years. All panels degrade their output over the years, the best by 8-10% over 25 years, the worst by 30-50%. Consider this when sizing the panels.
Then select an inverter(s) that will handle the panels. Consider two inverters if a single large one would be more expensive. Don't be too quick to rule out optimisers even with no shading. On my installation, 19 panels into a SolarEdge 6kW inverter with optimisers and no shading, in the last month the 'worst' panel produced 41.57 kWh and the 'best' 46.98 kWh. So there is noticeable variation between panels, and I expect this to get worse as the panels age. Inverters have a life about half that of the panels, so expect to replace the PV inverter(s) in 10-15 years.
Lastly, look at battery systems. Bear in mind that the technology is developing quickly (same as electric cars), and that the life of batteries is 10 years (or less if you cycle them hard). Also, over 10 years the battery capacity will degrade to 60%-70% of its 'new' capacity. So you may end up replacing or adding extra batteries within 10 years. Whereas most PV panels will happily work with most PV inverters, batteries tend to be tied to the same manufacturer's inverters, which is an argument for having a separate AC-coupled battery inverter. Consider what wattage you may want/need from your batteries. If/when you change to electric air source heating (2030 approaches!) you are likely to want quite some power for them. You may want/need more than one battery inverter (with each inverter having its own battery(s)) to get the wattage you want - and that is easier with separate AC-coupled battery inverters. It is likely that electric cars' batteries will become used for 'house' storage within a few years (one or two can already), so house batteries as discrete items may disappear.
Lastly, many/ most solar/battery installers give the impression of being failed double-glazing salesmen, and try to sell you what THEY want to sell.